Call Us For An No Obligation Appointment Now! 6456 2268
Banner Image

How to Perform a SEO Audit

14 Mar

How to Perform a SEO Audit

The most important reason behind a SEO audit is probably to examine the health of your website. To effectively conduct such audits, you need vital information on touching on domain, name of the brand as well as location. You can do your own SEO audit by following these steps:

Traffic Overview

Start by going to SEMRush, then searching for root domain. You will get a pie chart showing where much online traffic is coming from. Information on how to improve performance on the SEO is also displayed here.

Domain

By checking on the history on your machine, one gets an idea of what has been happening on the domain. Examine domain authority and offsite equity in order to draw conclusions on your site’s health so as to improve your competitive strategies.

Site Information

Site information is important in giving details regarding the operations of your site. This information includes server type, libraries, networks and encoding. Site information also gets one to understand potential problems that may arise with the site.

File and URL Names

Most of this web pages and URL’s are copied from software. They should be logical and able to meet the needs of target audience. Check for errors like, mixing of upper and lower cases, unnecessary inclusion of hashtags and underscores that tamper with the URL name in the long run.

Keywords

When checking for keywords, examine for its difficulty and competition level on the SEO. Organize the long and short tail keywords on your spreadsheet using planner tools such as Google AdWords. However, take time when auditing keywords, so as to get well organized information into your spreadsheet. After getting the information, concentrate on highlighting and prioritizing the keyword.

Content

A page to page content comparison is vital in revealing information related to plagiarism. Check for easily identifiable home page duplicated content so as to get proper indexing on the SEO.

Popular Post

Why good content matters for your website

Good website content can revolutionise an online marketing campaign. Conversely if website content is bad it can dilute the effect of an

What Keywords to Choose for Your SEO

The importance of keywords that are chosen to create SEO marketing cannot be overstated. Any SEO company is going to claim to

Why Choose Someone to Manage Your Social Media Campaign

While most companies have IT experts who double up as community managers, it is important that a firm hires professionals to manage

Recent Posts

Why good content matters for your website

Good website content can revolutionise an online marketing campaign. Conversely if website content is bad it can dilute the effect of an

What Keywords to Choose for Your SEO

The importance of keywords that are chosen to create SEO marketing cannot be overstated. Any SEO company is going to claim to

Why Choose Someone to Manage Your Social Media Campaign

While most companies have IT experts who double up as community managers, it is important that a firm hires professionals to manage

Copyright © Black Spartans Pte Ltd 2017