The most important reason behind a SEO audit is probably to examine the health of your website. To effectively conduct such audits, you need vital information on touching on domain, name of the brand as well as location. You can do your own SEO audit by following these steps:
Start by going to SEMRush, then searching for root domain. You will get a pie chart showing where much online traffic is coming from. Information on how to improve performance on the SEO is also displayed here.
By checking on the history on your machine, one gets an idea of what has been happening on the domain. Examine domain authority and offsite equity in order to draw conclusions on your site’s health so as to improve your competitive strategies.
Site information is important in giving details regarding the operations of your site. This information includes server type, libraries, networks and encoding. Site information also gets one to understand potential problems that may arise with the site.
File and URL Names
Most of this web pages and URL’s are copied from software. They should be logical and able to meet the needs of target audience. Check for errors like, mixing of upper and lower cases, unnecessary inclusion of hashtags and underscores that tamper with the URL name in the long run.
When checking for keywords, examine for its difficulty and competition level on the SEO. Organize the long and short tail keywords on your spreadsheet using planner tools such as Google AdWords. However, take time when auditing keywords, so as to get well organized information into your spreadsheet. After getting the information, concentrate on highlighting and prioritizing the keyword.
A page to page content comparison is vital in revealing information related to plagiarism. Check for easily identifiable home page duplicated content so as to get proper indexing on the SEO.
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