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How to Use Guest Posts for Backlinks and Promotion

28 Mar

How to Use Guest Posts for Backlinks and Promotion

Your SEO company will always focus on earning backlinks. Ever wondered why one of the first principles of SEO is to gain backlinks? ‘Back links’ a term which you would have definitely come across, if you are a proud website owner. So, what is the importance of Backlinks for one’s website? How do they affect a website ranking? If you have done Search Engine Optimization on your websites at least once, you would have known how Backlinks are one of the most crucial aspects for the success of SEO. They are the incoming links which enable you to have a regular check on other pages available over the web that directly links to posts on your website. It is the number of Backlinks present on your website that determines the credibility of your website in every search engine’s eye. But at the same time, having large number of Backlinks on your website is not going to help you if they are off-content.

You may wonder ‘how do I make out if my Backlinks are good or not?’

Well, there is a simple rule that is being followed here – higher the relevance of Backlinks, greater will be their quality, and vice versa.’ While calculating a site’s relevance to a particular keyword, the search engines always considers the number of good quality Backlinks to a website.

A number of search engines consider the Backlinks to be a major factor for deciding a rank amongst various web pages in their ranking algorithm. Even Google has said that each Backlink means one vote from another website, which means that the number of Backlinks used in a website is a clear indication of how popular, credible and relevant that website is. However, you need quality backlinks from high ranked websites to climb up the ladder. Low quality backlinks can even mean Google penalizing you.

Things to Know When Using Guest Posts for Backlinks and Promotion

Here is a look at how guest posts can help in online advertising.

  1. Poor Quality websites

Do not guest post on sites that are low quality. If your website is getting low quality incoming links, then you will be losing your ranking.

  1. Links coming from harmful sites

Ensure that you never blog post on a site that has malware or isn’t trustworthy. If you’re thinking to post in a blog, ask the following questions. Are they free from malware, pop ups and other spammy issues? This is another reason why you may lose your Google ranking.

  1. Have Engaging Guests Posts

Though guest’s posts are a good way to attract large number of incoming links to your website, but the Penguin update dinged all those websites containing link to sites which had low quality articles. It is because such articles focused on the anchor text and not the content and relevancy of keyword.

  1. Never indulge in Comment Spam

Signatures in comments and spammy user name containing exact matching anchor text are another two reasons for your current website ranking.

The only way out is to get right links from the right sources. What if you still have low-quality Backlinks from poor domains? Disable the link backs as soon as possible.

The best move is to patiently and carefully evaluate and analyze incoming links to your website and clean them up. Guest posts are a great way to earn backlinks and promote your site as well as increase SEO, but ensure that you know the right places. This is why a good SEO company and PPC agency will help you.

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