When it comes to online sales, we understand your focus is to get more ROI and awareness. To help take the mystique out of advertising online and let you focus on the business, we’ve partnered with Google to bring you quick and easy solutions to help drive more potential buyers to your products and services. Contact our sales representative NOW @ +65 6100 6339
SEARCH ENGINE MARKETING
We understand that there are a lot of confusing acronyms associated with search marketing, but luckily several of them come under one title – SEM. SEM is an acronym commonly confused with SEO, but there is a distinctive difference between the two. SEM encompasses all forms of paid search, including PPC (Pay Per Click)/CPC (Cost Per Click), and display advertising and retargeting). The term SEM stands for ‘Search Engine Marketing’ and, whilst it was once used to reference all forms of search advertising, it has now evolved within the industry to be used solely to refer to paid search-marketing channels, rather than also including earned or organic search. The idea with SEM is to generate or increase website traffic via paid channels either as a replacement for or, more commonly and definitely more effectively, to run alongside organic activity in a full search marketing plan.
THE BENEFITS OF USING SEARCH ENGINE MARKETING TO BOOST YOUR DEALERSHIP’S BRAND:
Reach: More than 80% of people in the local market seek information online. When people are searching for products or services which you offers, they could be seeing your ad next to their search results. Relevance: We can help set up campaigns so that your ads appear only to people searching in a particular country, region or for specific keywords, making it easy to target online customers who are looking for your specific services. ROI: We’ll track results against set targets and budgets, so you can easily see the return delivered by your campaigns.
HOW OUR SEARCH ENGINE MARKETING TEAM CAN HELP
Search Marketing Strategy
We work closely with you to understand your unique businesses challenges & objectives. before developing a bespoke search engine marketing strategy for your brand. We will advise on the best approach, whether it’s PPC, SEO or a combination.
Content Strategy & Marketing
Creating compelling & valuable content, both onsite & distributing it through a variety of online channels. ls essential to reach your target audience & inﬂuence them. Our team of creative‘s will work with your brand, developing content strategy built around your own customer’s personas & journey.
Pay-per-click advertising gives businesses the opportunity to appear within the search results immediately & provides the advertiser with complete control over the keywords. adverts & budget. The ability to track conversions & attribute value means it is one of the most effective ways at reaching your audience.
Analysis, Anaiytic’s & Reporting
We love to analyse data to find insights. whether it’s about your users. customer journey or attribution. We believe this is the only way to get the very best out of your search engine marketing campaigns & understanding their real value.