Ever since the coronavirus outbreak, companies all around the world have been bracing for the huge impact that it would bring about. When the situation worsened, quarantines and lockdowns were enforced around the world, and many people had to work from home remotely. Of course, at Black Spartans, we were not spared as well and have had to take measures to curb this situation.
As a leading digital marketing agency that offers Search Engine Marketing (SEM) and Search Engine Optimization (SEO) services, Black Spartans is a company that aspires to provide cost-effective online marketing campaigns and world-class customer experience. To maintain our quality of services, Black Spartans has taken measures to ensure that our employees are able to work safely during such a crucial time. For instance, employees have been instructed to work from home and technical assistance such as extra monitors have been provided to ensure team members are able to continue working efficiently at home.
With a rise in companies implementing work from home procedures, there will be an expected surge in the number of people accessing the web, looking up questions that they cannot answer and services that they require. With an influx of queries on search engines like Google and YouTube, digital marketing agencies such as Black Spartans postulates that there might still be some positive aspects to this blip. Having people work from home may be beneficial for the industry.
As companies are unable to market themselves the conventional way, they are likely to turn to digital marketing as their alternative option of ensuring that their presence is known. As one of the leading SEM agencies in Singapore, Black Spartans will be able to step in and offer SEM and SEO services. SEO refers to getting traffic from “free” and “organic” listings of search engine results by making changes to parts of the website. On the other end of the spectrum, there is SEM – a type of internet-based marketing associated with researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and/or organic traffic referrals from search engines.
So, what’s so important about SEO?
By making changes to your website, search engines can better find and understand your website’s content for indexing, and properly recommend your pages to relevant searches. This is essential for businesses that are trying to be found on Google, and other major search engines such as Bing and Yahoo. SEO also has a tremendous impact on user experience. As Scott Jones, CEO of 123 Internet Group, said, “We are in uncertain times, but with the increase of remote working and a collaborative approach, companies are turning to digital channels and embracing the transformation. We have seen a real spike during the last few weeks from companies wishing to create or update websites, launch new e-commerce channels and create social media campaigns focused on home-workers and a real focus on using influencers and SEO to reach new audiences.” As a Singapore-based digital marketing agency that offers SEO and SEM services, the services of Black Spartans’ increase the visibility of our client’s website, giving users a better experience and improving customer satisfaction.
How is SEM different from SEO? How is it relevant?
SEM is a broader term than SEO as it helps you to target users of search engines via advertising. SEM helps to improve brand awareness tremendously because even though the ads posted may not be clicked on by people using search engines, brand names are still visible at the top of the ad and searchers may recognize the branding of the ad. Since most companies in Singapore tend to outsource their advertising to other companies, SEM agencies such as Black Spartans are highly likely to benefit from this pandemic as there will be more companies looking for SEM services to help promote their business and bring in more customers.
Even though digital marketing agencies can benefit from this pandemic, as advertisers, we need to be mindful and conscious of only sharing useful and beneficial information to consumers. Experts suggest that one should not play on people’s fear, especially during such times, to draw customers. A brand’s insensitivity has a greater likelihood of driving away potential customers. As one of the leading SEM agencies in Singapore, Black Spartans is committed to providing the best that we can as we value our customers and believe in the integration of business ethics with honesty and integrity. By delivering the best services possible without leveraging in any unscrupulous techniques, any company will be able to utilize the power of SEM agencies in Singapore to push out their brands for more recognition.