Learn the basics of Google Ads
In this course, we’ll dive into what Google Ads can do for your business.
What you’ll learn
- How Google Ads can help you connect with your customers
What would you do?
Your boss is thinking of advertising online, so she asks you where ads can show.
What would you tell her?
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How does Google Ads work?
Let’s take a look at how Fareena’s flowers, a fictional flower shop, uses Google Ads to grow its customer base.
Fareena wants to grow her business to attract customers beyond everyday foot traffic. She’s decided to use Google Ads to set up her ads, select where they appear, control her budget, and watch her business flourish.
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What is Google Ads?
Google Ads is an online advertising tool that helps businesses connect with their customers. You create your online ad, tell Google Ads who you want to reach, and Google Ads brings your ads to them. That’s basically it.
Benefits of Google Ads
Now that we’ve covered the basics of Google Ads, let’s dig into what makes Google Ads different from other advertising options.
Connect with customers when it matters
Google Ads has a sophisticated targeting system that helps you show your ads to the right people, in the right place, at the right time. Use keywords, location, demographics, and more to target your campaigns.
Control your costs
Google Ads gives you complete control over your budget. You choose how much you spend per month, per day, and per ad. There’s no minimum.
Google Ads shows you how many people see your ads, what percentage of them click to visit your website, and even how many click to call you. With these tracking tools, you can even see the actual sales your website is generating as a direct result of your ads.
If you want to change your strategy, you can tweak your ads, try new keywords, or pause your campaign and re-start it whenever you’d like.