Call extensions

A lot of people prefer to talk to a real person, and Google Ads provides two great tools to give them what they want. Call extensions put your phone number in your ad so viewers can click to start a call with you or just jump to your site. Call-only ads let viewers press to call you as well, but they don’t include a link to your site. This is a go-to feature for advertisers who want to promote calls rather than engagement with their mobile site.

Sitelink extensions

Sitelink extensions give you the opportunity to append various links along with your ad so viewers can directly visit specific pages on your mobile site. They can help you bring mobile users directly to the information or products inside the mobile site you’re promoting.

Location extensions

Location extensions can display your business information, like name, address, and phone number with your ad. You can include a “Get Location” button with maps, directions, and photos of your business.

Callout ad extensions

The callout ad extension helps you show your business’ added value with your ads. They let you show specific details about your business, products, and services at the top and bottom of Google Search results. Callout extensions are great when you want to highlight features of your business or product, but don’t want to distract from the main headline of your ad. You can create mobile-specific callouts when you offer something relevant to mobile users and want to encourage them to visit your site.

App extensions

Include an app extension in your mobile ad so mobile viewers will be able to install your mobile app easily by clicking the ad’s headline or hyperlink. This format lets you include the option to go to the app or mobile site.

Structured snippet extensions

Structured snippets are extensions that highlight specific aspects of your products and services. They show underneath your text ad on search in the form of a header (such as ``Services``) and list (such as ``Tech Support, E-Waste Recycling, Computer Repair``).

RLSAs let you customize your Search ads campaign for people who have previously visited your site. You can tailor your bids and ads to these visitors when they're searching on Google and search partner sites.

Shopping ads show mobile users an image of your product with its title, price, and your store name. This allows searchers to review your product before clicking on your ad, meaning those that do click through to your site are typically highly qualified. Shopping ads use your product data in Google’s Merchant Center to decide how and where to show instead of your Google Ads keywords.

Promotion extensions allow users to view your sales, discounts, or promotions directly from your mobile Search ads. These extensions increase your visibility and encourage shoppers to take advantage of current promotions.

Message extensions allow users to send your business a text message directly from your mobile Search ads. Grow your business by giving people another convenient way to reach you, whether they’re making an appointment, requesting a quote, getting information, or booking a service.