
Connect

Engage

Promote
Google Ads offers various features to help you create compelling, informative ads that will resonate with mobile viewers. Here’s an introduction to some of the most impactful ad formats you should be leveraging for mobile. For a comprehensive list, see the link to Google’s Ad Format Gallery at the end of this course.
- Search and Display Network features that can help with mobile
- Search formats that can help with mobile
- Display formats that can help with mobile
- Universal App Campaigns that run across Search, Display, and YouTube
Press each image to learn more.
Call extensions
Sitelink extensions
Location extensions
Callout ad extensions
App extensions
Structured snippet extensions
Search formats that can help with mobile
Google Ads has ads that help you meet your customers right where they’re looking.
Press each image to learn more.
Remarketing lists for Search ads (RLSA)
Shopping ads
Promotion extensions
Message extensions
Press each image to learn more.
Responsive ads
Lightbox ads
Universal App Campaigns that run across Search, Display, and YouTube

If you build a mobile app and a mobile site and no one knows it, do they really exist?

Google Ads can help ensure you never have to ask this question.
Universal App Campaigns run across Search, Display, and YouTube and make it easy to promote your Android or iOS apps across Google’s top properties. Just add a few lines of text, a bid, and optional creatives and the rest is optimized to help your users find you.
