What would you do?
Your boss is thinking of advertising online, so she asks you where ads can show.
What would you tell her?
Select each card to learn more.
How does Google Ads work?
If you’re new to the search engine marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place.
Here we’ll be looking at Google AdWords, Google’s own advertising service which allows you to place search results for your website on a search engine results page (SERP) by paying for them.
There’s no need to wait for your new site to work its way organically up the rankings. By using paid search you can see immediate results and it’s not nearly as difficult to use or expensive as you may think.
What is Google Ads?
Google Ads is an online advertising tool that helps businesses connect with their customers. You create your online ad, tell Google Ads who you want to reach, and Google Ads brings your ads to them. That’s basically it.
Benefits of Google Ads
Now that we’ve covered the basics of Google Ads, let’s dig into what makes Google Ads different from other advertising options.
Connect with customers when it matters
Google Ads has a sophisticated targeting system that helps you show your ads to the right people, in the right place, at the right time. Use keywords, location, demographics, and more to target your campaigns.
Control your costs
Google Ads gives you complete control over your budget. You choose how much you spend per month, per day, and per ad. There’s no minimum.
Google Ads shows you how many people see your ads, what percentage of them click to visit your website, and even how many click to call you. With these tracking tools, you can even see the actual sales your website is generating as a direct result of your ads.
If you want to change your strategy, you can tweak your ads, try new keywords, or pause your campaign and re-start it whenever you’d like.