Introduction

Brand advertisers used to think of TV as the most effective way to reach their target audiences at scale. Now, their audiences are reaching for their phones. We’re living in a multi-screen, multi-platform world where one in three consumers say they’ve never had cable or no longer do.

The bad news? The traditional way to reach consumers at scale has gotten harder. The good news? There’s an easy way to reach the people you care about, including folks who watch TV, cord-cutters, and cord-nevers: online video.

Let’s take a look at the strengths of online video advertising and what makes YouTube an amazing option.

What you’ll learn:

• Where today’s customers are watching
• Why TV plans should include YouTube