Brand advertisers used to think of TV as the most effective way to reach their target audiences at scale. Now, their audiences are reaching for their phones. We’re living in a multi-screen, multi-platform world where one in three consumers say they’ve never had cable or no longer do.
The bad news? The traditional way to reach consumers at scale has gotten harder. The good news? There’s an easy way to reach the people you care about, including folks who watch TV, cord-cutters, and cord-nevers: online video.
Let’s take a look at the strengths of online video advertising and what makes YouTube an amazing option.
What you’ll learn:
Where today’s customers are watching
Why TV plans should include YouTube
What would you do?
Your team is trying to decide if online video advertising is right for your marketing efforts. What is the benefit of Youtube in comparison to TV?
Press each card to learn more.
Identify your marketing objectives.
Identify your key performance indicators (KPIs).
Determine your Google solution.
What makes YouTube special?
It’s the connection between its creators and their fans. YouTube isn’t just video, it’s a whole new kind of place for content creators and advertisers to connect with fans in dynamic and authentic ways.