Not so long ago, mobile apps were a reserve of large corporations and businesses. However, that ace in the hole for the big guys has changed rapidly over the past two years. Today, smaller companies are serving clients better and seeing much greater returns on investment thanks to mobile apps.
Any way you look at it, humans are wired to be social. Nobody wants to be secluded from what is happening in the world. The fact that mobile is social cannot be overemphasized. Just like in formal chatting and video calling, businesses can push sales through the mobile device. Creating a functional Facebook or Twitter account is great, but it is just not enough.
The bottom line today is very simple — you need an app. The fear of high priced developers does not need to be a deterrent any longer, so there’s really no need to put it off. The right DIY app builder can get your business on the path to a mobile presence is a matter of days.