Link building, in short, is the process of getting other websites to link back to yours. Constructing links is one of the numerous strategies used in search engine optimization (SEO) because links are a signal to Google that your site is a quality resource worthy of citation.
Quality incoming links mean your site will be approved as a valued reserve. Link building also helps your website in getting indexed in search results and higher page rankings.
With more visibility of your site in search results, you don’t need to pay per click or allocate a budget for advertising. With a little bit of effort , you can watch your website get a definite increase in traffic with a better return on investment.