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WooCommerce is an open-source, completely customizable eCommerce platform for entrepreneurs worldwide. Go beyond the confines of traditional eCommerce solutions, and be limited only by your own imagination.


WooCommerce is built on WordPress, the software that runs 26% of the web. Regularly audited by Sucuri, an industry leader in security, you’re in good hands.


From physical products and digital downloads to subscriptions, content and even appointments, you can sell anything with WooCommerce.


Working on top of the world’s most popular content management system, WooCommerce seamlessly integrates commerce with content. Everything you need is in one place.


WooCommerce is entirely open source, which means you can modify and customize anything and everything. Because you have complete control, you can add unlimited products and users, and take unlimited orders.


WooCommerce is kept lean so you can add just the options you want. It’s also made to work alongside your favorite WordPress plugins, so you can keep the features you already love.


WooCommerce stores and developers come from all over the world – from Norway to South Africa, from Canada to Japan.


A successful sale starts long before someone clicks “buy.” Create a store as unique as your brand and create a special experience for navigating your products, content and site.

Categories, tags and attributes make products easier to find2020-11-13T08:16:11+00:00

Help customers find what they want by adding tags to describe a product. Add attributes like size so customers can search for items most relevant to them.

Unlimited images and galleries2020-11-13T08:15:45+00:00

Include any number of photos to show off your products. Set a featured image to highlight the best photo site-wide. Unlimited products: Add as many products as you want to sell – your only restriction is your inventory.

Embed products, checkout and more on any page2020-11-13T08:15:20+00:00

Use shortcodes to add your products to blog posts, or create landing pages that go straight to checkout.

Product sorting and filtering2020-11-13T08:14:50+00:00

Let customers sort products by popularity, newness, rating, price or attribute to find the right fit.

Built-in blogging2020-11-13T08:14:26+00:00

Publish great content and build a strong brand. Use WooCommerce to integrate eCommerce with the world’s most popular content publishing platform.

Customise for your location2020-11-13T08:13:57+00:00

Set the currency, language and measurement units (inches, centimeters or anything else) that’s right for you.

Unrestricted customisation2020-11-13T08:13:30+00:00

Edit any part of your site – from the homepage layout to the buy button – to stand out from the crowd.

Product ratings and reviews2020-11-13T08:13:05+00:00

Show customer feedback directly on the product page, including a ‘Verified Owner’ label.

Countless themes2020-11-13T08:16:36+00:00

Pick the theme that works for you. WooCommerce is designed to work seamlessly with themes you know and love, including each year’s default WordPress themes and many popular themes from around the web.


A sale is the destination, and your online store is where customers can either abandon things in the aisles or finish strong. With WooCommerce, customers can purchase your products at their convenience.

Tax options2020-11-13T08:36:26+00:00

Show taxes based on your customer’s shipping address, billing address or your store’s base address. Automatically calculate major country and state tax rates.

Built-in payment processing from leading providers2020-11-13T08:35:56+00:00

Take payments via Stripe and PayPal. Accept credit cards, Direct Bank Transfer, checks or Cash on Delivery.

Geo-location support2020-11-13T08:35:31+00:00

Auto-detect your customer’s address to make shipping and tax calculations simpler.

Import and export products2020-11-13T08:35:01+00:00

Add and update product information like name, short description, regular and sale price, and more using a CSV file.

Free shipping2020-11-13T08:34:34+00:00

Offer free shipping for certain products or certain locations – the choice is yours.

Unlimited variations2020-11-13T08:34:08+00:00

Offer any number of variations (like color, size, fabric and so on) for a product with the option to set prices, stock and images for each variation.

Shipping rates2020-11-13T08:33:40+00:00

Set a flat rate or define specific rates for different products, like extra charges for heavy products. Calculate and show the right rates to customers at checkout.

Affiliate products2020-11-13T08:33:09+00:00

Show products available on other sites with an affiliate link for customers to purchase them.

Shipping options2020-11-13T08:32:45+00:00

Give customers the option of pickup, local delivery or shipping. Restrict options available based on customer location.

Physical, digital, or both2020-11-13T08:32:13+00:00

Sell physical products that will ship to a customer, digital products they can download or any combination of the two.


Get orders out the door in a timely manner and keep customers updated to spark future purchases and happiness. WooCommerce has a set of features to make this easier all around.

Inventory management2020-11-13T08:43:32+00:00

Track stock levels, hold stock after an order is cancelled, get notifications for low and out-of-stock items, hide out-of-stock items and more.

Email templates2020-11-13T08:43:07+00:00

Send notifications to customers at critical stages, e.g., after they make a purchase or when their order is complete. Add shop managers: Give your team access to manage orders and view reports without making them an admin.

One-click refunds2020-11-13T08:42:41+00:00

Offer pain-free refunds to customers that can be managed directly in your WooCommerce dashboard.

Order management2020-11-13T08:42:12+00:00

Add customer notes, edit stock manually, mark items you shipped, and manage the fulfillment process.

Customer accounts and guest checkout2020-11-13T08:41:43+00:00

Allow customers to register and choose to automatically generate usernames and passwords, or not. Display a returning customer login reminder. Enable guest checkout for those who don’t want to register.