Search Engine Optimization
What is SEO? SEO stands for “Search engine optimization” and refers to the process of getting a webpage and/or a website to rank better in Search Engine Result Pages (SERP), for organic or non-paid Search Listings when people search for the keywords associated with the website. Studies have shown that at least 92.8% of people searching online, have never gone past the 1st page of search results as they had already found what they were looking for! If you are not doing SEO for your website now, you will be missing out on opportunities that your competitors on the first page are taking away from you. Here at Black Spartans, our approach is based upon understanding your unique businesses challenges and objectives, before we craft a suitable SEO strategy that’s right for you, and provide an exceptional return on your investment.
We help you deﬁne your SEO objectives & develop a realistic strategy with you. You may have in—house marketing teams who require support & guidance, or you may need us to be your full SEO team. We work in both ways & advise on the best approach.
We are well known within the industry for our technical capabilities due to our industry leading SEO Spider crawling software. We provide audits which analyse your website to ensure the search engines are able to effectively discover, crawl & index your web pages for maximum visibility.
Our team of SEO consultants have audits & reviewing backlink profile recover from Google algorithmic Penguin, as well as manual action party have made in the past.
Keyword & Market Research
Solid keyword & market research help guide SEO strategy and allow us to provide realistic projections and forecasts of opportunity within your market. We don’t make wild estimations or promises we can’t keep.
We analyse your website’s structure, internal architecture & other key elements that are weighted within the search engines algorithms to provide recommendations for improved relevancy & alignment in targeting your keywords. We advise on all aspects; of SEO, from site migrations, to schema & more.
Link Building is outdated terminology for marketing online. It’s often forgotten or not given the level of expertise & time it deserves, but links are still the fundamental signal used within scoring. Today ‘link building‘ encompasses content markeﬁng, PR & outreach to get people talking about your brand.
Our team of SEO consultants have plenty of experience in link audits & reviewing backlink proﬁles. We have helped websites recover from Google algoridunic penalties such as Panda & Penguin, as well as manual acu’ons from mistakes they or a third party have made in the past.
The backbone of any marketing campaign is compelling content and our team of creative’s, including writers, designers & developers have helped many brands get talked about in mainstream media, to industry leading publications and blogs.
Even the most exceptional content can be lost on the web today. Our SEO outreach team connect your brand & curated content with key online inﬂuencers to get people talking about you & sharing your message.
Social Media Promotion
While the search engines are still in their infancy in understanding & using social signals algorithmically in scoring, it’s important to reach your audience across all channels & amplify your content & message.
We have developed close relationships & contacts with some of the most authoritative publishers, bloggers, journalists & inﬂuencers in various industries & sectors across the world. They rely on our brands for unique views, opinion & timely content.
Info graphics & Interactive Content
Our team of creatives, designers & developers work alongside our SEO & content teams to ideate, research, design & create remarkable info graphics & interactive content for brands that get shared across the web.
Reporting & Analysis
We love data and provide monthly reporting on visibility, analytics, conversions & revenue (or value), so the performance of the campaign can be attributed back to the SEO investment & what matters to your company.