If you own any kind of business that does some of its business online, then you probably already know how important it is to have quality written content on your website. If you want to generate business and keep your customers coming back, it is important to have quality written content about who you are, what you do, and why people should pick you to do business with instead of going with someone else. Make no mistake your customers are not stupid people. They want to be well informed about your business, and they want this information in a format they can understand. Having quality written content also says a lot for your business. No one is going to give you much of their time and/or money if your website is riddled with bad grammar and misspelled words.
It isn’t really that hard to make sure you have the best written content for your business. Some people act like writing is a difficult task, some chore to be avoided at all costs. Other people act like they don’t have time to produce well written content for their websites. Well when something is important you have to make the time. And writing isn’t really all that difficult, if you know your subject matter. The most successful businesses are run by people who know everything there is to know about the business they chose to start or get involved in. If you own a business, it should be related to something you are passionate about, and hopefully also pretty good at. Otherwise, what’s the point?
So if you want to create great content for your website there are some simple rules you should follow. First and foremost, know your audience. Most businesses have a target audience, that is people they want to convince to patronize them. Your business should be no different. Find out what kind of people are interested in your products and services, and then try to write your content in language they will understand and also relate to. I know it sounds simplistic, but the point is, you wouldn’t write the same way to a group of grandmothers as you would to a group in their twenties and thirties. You shouldn’t write the same way to women as you do to an audience that is mostly male. You should also try to be aware of religious beliefs and political leanings when you are gauging your target audience. Nothing drove a person out of business faster than offending a religious group, or pissing off a minority group. Be aware of these things, and be respectful of what these people believe in.
Research is a very important part of producing your own quality written content. You won’t have many customers if you don’t know what you are talking about. And never assume that natural talent will take you there. Just because you are passionate about something doesn’t mean you know everything there is to know about it. You should always look at what other professionals in your industry are doing, and what they have learned along the way. This can help you in a couple of different ways. You can pick up on what other industry leaders are doing, and you can also look at the things they aren’t doing. Finding out what other professionals aren’t doing could give you a whole new direction to take your business.
Research also helps you in another area when it comes to producing great written content. It helps qualify you as knowledgeable in your field. When people go online to find out something about a product or service, they want to deal with people who are good with this product or service. For example if I go online looking to buy musical equipment for my band, I am going to want to talk to other musicians, people who know what the stuff does, and how to make it work well for my needs. I don’t want to talk to some pushy fat white salesman who has no idea what kinds of amplifiers would make my instruments sound the best. Research not only gives you more information on your topic, it also gives you quotable sources that you can refer your customers too if they want more information. Being able to do that helps qualify you as expert, or at least as someone who knows what they are talking about.
Last but certainly not least, one of the keys to producing quality online content is style. We’re talking about writing style, the way you express yourself in written form. You want your content to be informative, but at the same time you don’t want to put your readers to sleep by making them feel like they are reading from an encyclopedia. The trick is to present your information in a clear and concise way while at the same time presenting a relaxed and friendly atmosphere to your content that makes the reader comfortable slogging through it. Again this is something that isn’t as complicated as it sounds.
Try personalizing your content as much as possible without detracting from the facts. Make it sound you’re having a conversation with your readers instead of sounding like you’re lecturing them on your product or service. Throw some humor in there, and try to keep it clean too. Nothing puts people off a website faster than sick and twisted humor. Quote a few experts now and then, and be sure to give credit where credit is due. Try to avoid using complicated language whenever possible. You don’t want your readers to think you’re talking down to them. Be friendly and upbeat when writing your content, no one likes to deal with someone who just rants and raves all the time.
It is possible to produce great written content for your business, and you don’t even need to hire someone like me to do it. You can do it yourself If you’re willing to put in the effort. Great content tells a story, so tell the story of your business, why you do it, what you get out of it, and why people should come to you for what they need. Stuff like this inspires confidence, and will bring in customers. So now that you know the basics on how to produce great written content for your business, the only thing that is left to do is put these ideas into practice. You can produce great written content for your website, so get started today.