What is Digital Marketing?
Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. It is a new method that more and more companies are utilizing to their advantages, such as by promoting their company through advertisements on social media platforms like Instagram, Facebook, and Twitter. However, designing your own advertisement is a very daunting task which most companies would rather not deal with. As a result, some people have spotted this loophole as an opportunity and have set up companies that specialize in digital marketing, and Black Spartans are one of such.
In what way is digital marketing better compared to traditional advertisements? Should all companies adopt digital marketing as their main point of advertising?
Some advantages of digital marketing would be how most people start their buying journey online, its cost-effectiveness, and how it helps your company target ideal buyers.
Digital marketing is perceived as cost-effective in comparison to traditional marketing. It is difficult for small businesses with limited budgets to compete with larger businesses for the same ad space. However, with affordable digital marketing tactics, small businesses can benefit as much as bigger companies with their limited budget. For example, a small business can expose over 1,000 people to its products and services for less than $3 using social media while that same exposure through direct mail costs about $57 and through television ads costs about $28.
While traditional marketing tactics often come with various hidden costs, the only cost to digital marketing is time. SEO, content marketing, and social media engagement take time to work their magic. However, there are still digital marketing tactics such as pay-per-click, display, and social media advertising that can produce quicker results.
Digital marketing allows companies to target ideal buyers accurately because you can ensure that the right consumers are viewing your content. SEO allows you to reach those consumers who are searching the web for content and topics that are relevant to your business, while pay-per-click, display, and social media advertising only enable you to target those who are most likely to be interested in your products or services based on demographic information and general characteristics.
Digital marketing can also help to boost the company’s reputation and sales as most people are starting their buyer’s journey online. According to Vimeo, 93% of online experiences start with a search engine. Before consumers even know what product or service they need, they are going to search engines to look for answers to their questions and to learn more about their challenges. It was shown in a recent study that 59% of consumers prefer to check several channels first before they decide on getting in touch with a business. These channels include the business’s social media profiles, email, and online ads which are all digital.
This presents a great opportunity for small businesses to connect with potential customers and educate them during the beginning stages of the buyer’s journey. Creating relevant and engaging content increases and improves the visibility of the company online and reaches customers when it matters most.
In the face of the coronavirus pandemic, it is essential for all companies to change up their original strategy and adapt to face this abnormal situation. With Black Spartans, we can help your company adapt and face this situation head while avoiding the risks that come with just relying on traditional marketing solely.
But what if you refuse to change and adopt digital marketing? A very good example would be Blockbusters, which went bankrupt in 2010. This is because they were not able to foresee the future of online streaming and DVD. The CEO of Netflix had approached Blockbuster to advertise its branding in stores while Netflix would run Blockbuster online. Antioco, the CEO of Blockbuster, turned down the offer as he thought that it was a “niche” business and it would not work out in the future. As a result, because of that one error of not deciding to go digital, Antioco ultimately lost his entire empire because of his unwillingness to adapt to new trends, whereas Netflix is now a $28 billion company. This example is one of many others that are out there online, highlighting the importance of recognizing new and developing trends. In this case, it would be understanding the importance of digital marketing in the given era and adopting an appropriate measure to ensure continuity.
Take your time to explore the digital space and reach out to Black Spartans when you are convinced and would like professional assistance from us. Black Spartans specialize in providing SEO and SEM services in partnership with Google and Facebook.