13 years ago, a technology breaking device – iPhone was released to the world by Apple. It was a phenomenal release which took the world by storm, rendering nearly all keypad phones completely irrelevant through sheer outclass in terms of performance and user-friendliness. Back then, most people accessed the internet using desktops. However, the release of iPhone meant that people were now able to access the internet remotely, causing a huge surge in the number of people using their shiny new smartphone to go web surfing, and inevitably online shopping grew as well. With the more extensive usage of smartphones, companies with a digital front had to change their strategy and learn how to target key audiences through mobile usage.
This is where digital marketing companies, like Black Spartans, play a vital role. We are one of the leading companies that provide SEO and SEM services and are the forefront of internet marketing in Singapore with a series of successful track record.
However, before deciding on hiring a digital marketing company, let’s explore a couple of key factors you should take into consideration.
Firstly, let’s understand the importance of HTTPS.
HTTPS prevents intruders from tampering with the communications between your websites and your users’ browsers. Intruders include malicious attackers and legitimate but intrusive companies, such as Internet Service Providers (ISPs) or hotels that inject ads into pages.
Intruders exploit unprotected communications to trick your users into giving up sensitive information or installing malware, or to insert their own advertisements into your resources. HTTPS prevents intruders from being able to passively listen to communications between your websites and your users. Every unprotected HTTP request can potentially reveal information about the behaviours and identities of your users. Although a single visit to one of your unprotected websites may seem unimportant and irrelevant, some intruders look at the aggregate browsing activities of your users to make inferences about their behaviours and intentions.
Did you know that Google prioritizes sites with SSL over sites that don’t have it in their search results? SSL refers to Secure Sockets Layers and it is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser remain private. Having SSL means that hackers are unable to access your site and steal information that users of your site may enter, such as credit card numbers and bank account passwords. How this works is that your browser will form a connection with the webserver, look at the SSL certificate, and then bind together your browser and the server. This binding connection is secure so that no one besides you and the website you’re submitting the information can see or access what you type into your browser.
Here are some more reasons as to why you should bolster your website to be mobile-friendly. Based on data gathered by Hootsuite and WeAreSocial in 2018, Singapore has ranked 4th in terms of network speed, clocking in an impressive 54.0 Mb/s. With this level of speed, people can load websites and access pages nearly instantly on both mobile and desktop. Today, with the recent invention of 5G, mobile users will have access to even faster internet and shorter loading time. One important aspect of mobile users is that they tend to buy more compared to desktop users. By taking advantage of lightning-fast internet speed and the fact that Singaporeans alone spend up to 7 hours on the internet per day, it will help boost the reach of your website and allow it to reach more people.
As a digital marketing company that is also a recognized Facebook and Google advertising partner, Black Spartans can help you to boost your website so that it appears on the first page of the Google listings.
What if you don’t optimize your website to be mobile friendly?
Google released a statement in 2015 stating that “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact on our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.” Google made this decision because statistics show that mobile internet is taking over traditional desktop usage and decided to change how they rank and display their sites.
Imagine a normal website that is supposed to be viewed on a laptop screen of roughly 12 inches, with all its content now being squeezed onto the screen of a mobile screen. If mobile users have to pinch and zoom constantly their way just to see the products you have to offer, chances are they will leave the site before they even find their desired product. Frustration would cause customers to leave your site for other mobile-optimized sites and winning them back would be very difficult because according to Google, 61% of customers are unlikely to return to a site that they found difficult to access. If no steps are taken to address this issue, companies could find themselves losing a lot sooner than expected, unless they seek assistance from accomplished digital marketing companies.
Black Spartans is one the leading digital marketing companies in Singapore that provides SEO and SEM services, so we can help you achieve your desired mobile website design and development to boost your ratings from customers who access your site.
For instance, at Black Spartans, we have our very own website that is optimized for both traditional and mobile internet usage. Mobile users only need to scroll down all the way to view all of the content that we have available on our website, while our desktop site has tabs at the top of the page so that less scrolling is involved and users can just click on them to access the content they want to look at.
As the world progresses onward with technology, mobile internet can be compared to a snowball, which gets bigger the longer it rolls, with more and more people accessing the internet through their mobile devices due to its convenience. Black Spartans will take advantage of this situation and adapt websites from our clients to become mobile-friendly so that their growth can be assured.